Visual Design and Prototyping
haus
design brief
The brief for this project was to design a website for new Scottish hotel, Haus. Focusing on the user interface (UI) design system, exploring brand personality for the family resort, layouts, iconography, imagery and prototyping for the digital system.
01. Discover
Exploring the target market and the competitor hotels in the market, helped inform about the customers needs, wants and problems. The key insights from the research, were that both local and international families traveling to the area were seeking digital downtime and a feeling of togetherness with the family.
The next stage of the process was to take insights from the research to define both the personas and the brand personality. The goal was to emphasise the personas desire for calm and tranquility, away from the busyness of day to day life. Dreamy, relaxing tones and images of the family together were used to create a feeling of togetherness and calm.
02. Define
03. Develop
This stage saw the start of the development of the UI and website. Exploring which sections would be needed to build out the pages, then moving to low-fi and mid-fi designs.
